Previous 3 Return

IMPLEMENTATION STRATEGIES AND CHALLENGES

• Implementation Strategies
  • Integrity to Process
    • Use principles to grow service in organization
    • Develop a product development process
    • Development product concepts and screen them
  • Keep PD in Perspective
    • Advise companies to work on basic cost accounting, industrial marketing, and process improvement first
    • ....Unless intense competitive pressure
  • Develop a General Implementation Strategy, starting with skills that provide immediate technical benefit

• Challenges
  • Center involvement in other areas
  • Fee generation pressures
  • Companies don't realize product development needs (esp. small manufacturers)
  • Need to integrate across numerous program skill groups