6 
NextBUSINESS LINK IS:
Raising the quality of service to SMEs
Bringing together a range of different organizations' services with a new emphasis on customer focus: moving from producer-led to customer-focused activities
Reducing the duplication between agencies and freeing up resources for new service development
Developing new services
Reaching more businesses
Changing the primary focus for publicly-supported business development agencies
Including the concentration of PBA-services on firms with have the aspiration and the potential to grow
Actively going out to this new target audience
Hollowing out from government a range of services to businesses which were previously run by government in-house
Anchoring business support more firmly into a coherent economic development strategy for a locality